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WeAllHateQuickBooks (.com)
2008-04-17

a brilliant piece of twitter marketing and a PR nightmare for the QuickBooks team

 

If you were the head of the Marketing / PR team responsible for the QuickBooks brand, would you not lay an egg upon seeing http://weallhatequickbooks.com/ ?

 

This is a great example of how Twitter can be used to impact brand reputations on the Internet. It's reminiscent of the @TechCrunch vs./ Comcast incident. Regardless, it's a brilliant promotion for the folks at less everything

 

--Rob



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Comments:
Name: TheMadHat
Website: http://www.themadhat.com/
Comment: Rhea is such a naughty girl...
Name: Rob
Comment: I know. I love it.
Name: She-Ra
Website: http://lesseverything.com
Comment:

You should totally link to Less Accounting, http://lessaccounting.com, I hear those guys rock way more than Quickbooks.  ;) 


Name: TinyUrl
Website:
Comment:

Whoa, you can search Twitter for keywords??  And deliver keyword-based spam??

 

Hey [name], I've been following your Twitters, amazing how much we have in common.  Check me out, add me as a friend.  Anyway, I saw you like [keyword], maybe you'll like [aff product] as much as me?

Btw, are you from [random location]?


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