Marketing to Facebook - exponential potential

OK, thats it. I've had enough.

I've been watching the shit storm that is "facebook" swirl around me for long enough without actually saying something. So now it's time. It's time to start delving into Facebook tactics.

I plan on making a few posts about this over the next few days. I'd like to launch into a few different tactics and methods on how to leverage the viral qualities of a network like Facebook.

The beauty of Facebook is that it allows you to inject memes/events/groups into the network and it actually encourages people to "spam" their friends by recommending that they 'share this app with others!' or 'invite your friends!', so the little meme rolls into a giant snowball and what starts with you promoting to an audience of say 200 people, next thing you know you've got a meme that has 100,000 members.

 Think about that. Let the numbers sink in. If you can forseeably snowball into a 100,000 strong audience with a catchy idea, image the marketing power. Imagine if all those people were interested in one certain niche - perhaps that is the reason they joined the meme - Imagine, for a second, that you were the person who started the group "I bet I can find 1,000,000 people who hate George Bush". Imagine being able to send a legitimate marketing message to 1,000,000 people interested in American Politics, and encouraging them to join a specific forum or visit a website. 

Yeah. That's the potential of Facebook.

So over the next few days, I want to start talking about ideas to harness this sites potential. 

Because I ain't stingy, I want to throw out one little idea right now:

Proxies.

Come onnnnnnnnn!

Come onnnnnnnnnnnnnnnnnnnn! 

Ya'll remember the social proxy game! You know that Unblock Myspace stuff! So what Myspace didnt let you do is actually leverage its network to promote your proxy...at least, it wasn't geared towards letting you do that.

Well check this out:

http://www.facebook.com/event.php?eid=7594721412&ref=nf

Event: How to access Facebook from school
Number of members: 62,186

Well damn, there's one way to get the word out about your proxy.